Mero
A performance meal system for athletes who train.
About
Mero is a performance meal system for serious recreational athletes and busy professionals who train with intent. It turns macro targets and training days into a complete weekly food system: a 7-day meal plan, grocery list, prep workflow, and daily checklist.
Most nutrition apps stop at tracking. They help users log what already happened, scan barcodes, or chase a daily calorie number. Mero starts before the week begins. It builds the plan around the training calendar, with higher carbs on hard days, meals arranged around AM or PM training, and a prep workflow designed to make Monday easier.
Mero is not a generic AI meal planner, recipe browser, or food diary. It is built for the Sunday setup moment: when training is planned, work is coming, and food still needs structure.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
the cheapest version of marketing automation was like $400 a month when we started trip and it was obvious it didn't need to be $400 a month it was that much because their margins were huge and their sales model mod was very time intensive and we were like if we build self- serve I know we can charge less and make it self- serve
Use sales-model differentiation as a wedge against painful incumbents
Drip beat Infusionsoft / Marketo / SilverPop on sales model, not features. The incumbents required mandatory sales calls and demo-gated pricing — customers hated it but had no self-serve alternative. Look for categories where users are forced through a pain point (hidden pricing, mandatory demos, multi-week sales cycles) and offer instant self-serve at half the price. The friction itself is the wedge.
The two steps in making a successful app business are: make something worth using, and then put it in front of the people who would use it. It's remarkably hard to do either one of those.
Two steps to a successful app business — and both are remarkably hard
Alex's whole marketing philosophy in one line. Most founders nail the product half and avoid the distribution half because it's outside their comfort zone — but both are non-negotiable. Naming the two steps clearly is the first step to actually executing on each.
There's a play for whatever you're stuck on.
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