How BetterLaunch works
BetterLaunch is an independent, founder-run launch platform for makers and startups. You submit your product, pick a day, get featured on the homepage, and keep a permanent page with a link to your site.
From submission to launch day
Submit your product
Paste your URL and we draft the listing from your site: name, tagline, description and categories. Edit anything, add screenshots, and submit. It takes about ten minutes and is free.
We review it
Every submission is checked before it goes public. We decline sites that are not live, link schemes and spam, so the products next to yours are real ones.
Pick your launch day
Free launches go out on a Monday you choose, at least 30 days ahead. Skip the Line ($9) or any paid plan lets you launch today or on any day you pick.
Launch and keep the page
Your product is featured on the homepage for 7 to 30 days, collects upvotes and comments, and keeps a permanent product page with a link to your site after the launch ends.
Free or featured
Every plan is a one-time payment for one product. Paid plans buy the date you want, more time at the top of the homepage, and a dofollow link.
Free
$0- ✓Launch on a Monday you pick, 30+ days out
- ✓7 days on the homepage
- ✓Permanent product page
- ✓Nofollow link, or dofollow with our badge on your site
Starter
$19- ✓Launch today or any day
- ✓7 days featured at the top
- ✓Permanent dofollow link
Pro
$49- ✓Launch today or any day
- ✓30 days featured at the top
- ✓Feature in our weekly newsletter to 5,000+ builders
- ✓Permanent dofollow link
Ultra
$119- ✓Everything in Pro
- ✓A launch post on X from our founder
Want a launch and directory submissions in one go? The Launch Bundle is a Pro launch plus 120+ directories for $219. Compare plans
After your launch
A page that stays
Your product page never expires. It keeps your description, screenshots, upvotes and comments, and links back to your site.
Domain Rating tracking
Your dashboard tracks your website’s Domain Rating week by week, so you can see what your links and launches are doing.
Relaunch when you ship
Shipped something big? Relaunch the same product page to put it back on the homepage instead of starting a new listing.
Directory submission
Want more listings? We hand-submit your product to 60+ or 120+ directories picked for your niche and show every live listing in a dashboard.
New to links and Domain Rating? Start with backlinks explained and what directory submission is, or see the directory submission service.
Planning a launch?
Most makers launch on more than one platform. These guides cover the whole run-up:
- Pre-launch checklist · what to do in the weeks before launch day
- How to launch on Product Hunt · step by step
- Product Hunt alternatives · where else to launch
- Startup listing sites · where to list a new product, in order
Frequently Asked Questions
Is BetterLaunch free?
Yes. Submitting and launching on the Free plan costs nothing. Paid plans are one-time payments that let you launch on any day and stay featured longer; there are no subscriptions.
How long does my product stay on the homepage?
Free and Starter launches are featured for 7 days, Pro and Ultra for 30 days. After that your product page stays live permanently and keeps its link to your site.
Do I get a dofollow backlink?
Every paid plan includes a dofollow link. Free listings are nofollow by default and switch to dofollow when you add the BetterLaunch badge to your site.
Why does a free launch wait 30 days?
Free launches go out in weekly Monday batches so every product gets its time on the homepage. If you need a specific date sooner, Skip the Line or a paid plan lets you launch on any day.
Can I launch on BetterLaunch and Product Hunt?
Yes, and many makers do. Launching on several platforms over a couple of weeks spreads your traffic out instead of betting everything on one day.
Ready to launch?
Submit for free and book a Monday, or pick a plan and launch today.
Submit your product