
freedivingbase.com
Discover top-rated freediving schools and world-class dive destinations
About
FreedivingBase is a simple way to find where to freedive and which school to choose, without spending hours digging through scattered information.
It brings together destinations and freediving schools from around the world, with clear details on conditions like depth, visibility, and water temperature, so you can quickly understand what to expect.
Whether you’re planning your first course or looking for a place to train and improve, the goal is to make the decision easier and more transparent. You can explore locations, compare options, and find what fits your level and what you’re looking for.
FreedivingBase is built for people who just want straightforward, reliable information to choose the right place and get in the water with confidence.
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A lot of people despise Google's products for that reason but as we were kind of pointing out it's like it's all trade-offs. You trade off some of that control for reach for the high intent things like that.
UAC trades targeting control for scale — accepting that trade-off is the key mindset shift
Google UAC's biggest drawback is its black-box nature: advertisers cannot force video ads to run in specific placements, and traffic distribution across Play Store search, YouTube, AdMob (in-app network), and mobile web display is opaque. Ashley Black reframes this not as a flaw but as a designed trade-off — you sacrifice placement-level control in exchange for Google's algorithm optimizing across massive scale inventory. Fighting the algorithm by manipulating bids to force traffic to specific placements usually backfires.
our first outside hire in the US—she was the head of children's summer camps... if you can deal with coordinating a bunch of screaming kids and 20 to 30 angry parents every week, you can do this job
Hire for Transferable Grit, Not Exact Prior Experience
When Ian needed his first US-based sales hire, he passed on candidates with traditional backgrounds and chose someone whose prior chaos-management skills mapped directly to the demands of the role. This same logic shaped how he hired overseas EAs — selecting for operational intelligence and trainability over prior EA experience. Shipping a services business fast means finding people who can handle the real underlying stress of the job, whatever title they previously held.
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