Vemoir
Local-first Mac app: record, transcribe, and turn calls into minutes & actions.
About
Vemoir is a local-first Mac app for private meeting records. Record a call or meeting, get a transcript, and turn it into clear minutes and action items you can share with your team. Because it is local-first, your recordings and notes stay with you instead of living in yet another cloud workspace. Vemoir is built for consultants, founders, and anyone who spends the day on calls and wants a reliable record without the overhead. It is a one-time purchase of CHF 20 with no subscription and is available on the Mac App Store.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
if i take one example of a mid-size app like like you say we did build this in-house took us 18 months to get to first active actionable results i'd rather see in 2d with one eye than being completely blind like it's a no-brainer
Building a Media Mix Model Took 18 Months — Still Better Than Being Completely Blind
Thomas Petit's team spent 18 months building an in-house media mix model before getting the first actionable results. The lesson is not that it is too hard — it is that the results are worth it even if imperfect. The new reality is blurrier than pre-ATT deterministic attribution, but blurry signal beats no signal. His heuristic: triangulate with both an in-house MMM and a paid incrementality provider to increase confidence when models converge.
When they launched their new AI powered background feature — not only did they see subscriber conversion rates in the product go up significantly but they also found that by leading with those AI features in ad concepts on Meta and TikTok they got much better performance especially when they put it within the first 6 seconds of the ad.
AI features in ads unlock new markets — PhotoRoom cracked Mexico, Brazil, and Indonesia this way
PhotoRoom had failed to achieve sustainable paid UA in emerging markets because conversion rates were too low for unit economics to work even at low CPMs. Launching an AI-powered background removal feature changed everything: leading with the AI demo in the first 6 seconds caught attention, drove higher CTR, lifted subscription conversion, and fundamentally unlocked new geographies. Carter's lesson: AI features are marketing hooks as much as product features — the wow-moment that drives organic sharing also dramatically improves paid ad performance.
There's a play for whatever you're stuck on.
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