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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Pricing
The numbers you see first when you read through Apple's documentation are 10% and 17% that basically replace the 15 and 30% typical Apple cut. However Apple now charges 3% — that means you end up at 13% and 20% if you're using IAP.
New 17%/10% commission balloons to 20%/13% once you add Apple's 3% payment fee
The headline 17%/10% rates only apply if you bring your own payment processor. Stay on Apple's billing and you pay 3% on top, landing at 20%/13% — far less attractive than the marketing suggests. The cut is closer to a few points of relief than half-off.
Distribution
Once I figured out a way to just organically and naturally be helpful by giving tips to people on how to earn credit card points online — which is very related to my product — that then earned me the right to also mention my product in some of these comments and posts.
Give genuine value first, then earn the right to mention your product
Rather than pitching Save Wise directly, Anish spent time answering questions and sharing genuinely useful advice in credit card and travel communities. This built credibility and goodwill before any product mention.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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