Sooltan
A playful advertising marketplace where you can put your product on hidden royal court treasures.
About
Sooltan is a playful advertising marketplace that allows users to place their products on hidden treasures within a virtual royal court. Advertisers can pick one of the kingdom's eleven hidden treasures, tell the platform what they are advertising, and pay their tribute to unveil the item.
Once unveiled, the chosen treasure displays the advertiser's name and directs clicks straight to their product. It is designed for anyone looking to showcase their project or product in a unique and engaging royal-themed setting.
The platform offers a novel approach to digital advertising by turning ad placements into a game of discovery across the kingdom. Everything operates through a straightforward three-step process built around picking a spot, paying tribute, and receiving traffic.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
content created by creators is what has been winning in the last one or two years that's why the younger generation wants to see and it's not the only way to do ads but if you're not doing any of it you're missing out on something huge.
Creators produce winning ads because they understand platform context your designer does not
Petit argues that UGC/creator content consistently outperforms agency-produced ads because creators intuitively understand native context — the format, pace, and style that makes content feel organic on TikTok or Reels. Designers optimizing for brand guidelines produce ads that feel like ads. Creators produce content that gets watched. For apps targeting younger demographics, creator content is no longer optional.
Hey, there's 20 other people studying this, or tens of thousands of students are using us for their algebra and we know you were taking algebra — and then hitting them with, that next test you're going to score way better because so many other people use Quizlet. The social proof is big.
Hyper-local social proof beats generic "millions of users" copy
Caroline's strongest win-back lever is social proof scoped to the user's exact course or school, not vague platform-wide stats. Naming the cohort ('20 other people in your class', 'students at your school') makes the FOMO concrete and the message feel personally relevant rather than blasted to a list.
There's a play for whatever you're stuck on.
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