Socavi
AI agent for merchants: lead capture to conversion across social channels
About
Socavi is an AI agent for merchants. It captures leads across social channels, answers first questions instantly, qualifies buyer intent and timelines, nurtures every conversation, shares booking links for sales calls or meetings, and hands off to a salesperson when needed - taking each lead from first message to conversion. Built for teams that live in their inboxes and DMs, Socavi works across the channels where customers already talk to you. Merchants get a single place to see every conversation, track where each lead stands, and step in personally whenever a human touch matters most.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
The paywall isn't a single screen you optimize in isolation. It's the culmination of the story you've been telling the user since they first tapped your app. The copy, the value prop, the social proof — they all need to hang together as a coherent arc.
Think of paywall testing as a narrative flow, not a single screen tweak
Stone reframes A/B testing as story-arc testing: each element of the paywall (headline, subhead, benefits list, social proof, CTA) must reinforce the same emotional narrative the user has been building through onboarding. Testing a headline in isolation without changing the supporting copy often fails because the narrative becomes incoherent. The most impactful tests swap the whole paywall story, not individual components.
We saw that you getting them to a shorter trial led to higher commitment higher engagement them rushing into giving it a try and and we actually didn't see a drop in conversion we saw a huge improvement in conversion from trial to paid.
7-Day Trial Beat 30-Day: Shorter Commitment Drove Higher Engagement and No Conversion Drop
Contrary to intuition, Zumba's 7-day trial on the annual plan outperformed longer 30-day trials. Shorter trials created urgency — users rushed to actually try the classes rather than treating the trial as indefinite access. Trial-to-paid conversion improved significantly with no drop in raw conversions. A short window forces real engagement.
There's a play for whatever you're stuck on.
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