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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Developers need to think more than just straight up expensive subscriptions — some of the price points may need to go down, some new business models may need to be there, there has to be much more thought that has to go in to monetize that platform.
Android needs its own monetization strategy — you cannot copy-paste iOS
Android's lower monetization rate isn't a bug that patience will fix — it reflects different user economics, particularly outside North America. High-priced iOS-style subscription tiers underperform. Microsoft treats Android as a separate strategy requiring lower price points, alternative business models, and regional monetization thinking rather than a carbon copy of what works on iOS.
I gave all of my early users to help me validate my idea I gave them all free access. So the early access user would have free access then his friend would have to pay but his friend might be a bit skeptical on how the tool works. But the really cool thing is the early access user can just show him because he has free access and that is how our group grew as quick as it did.
Give Early Users Free Access to Activate Peer-to-Peer Word of Mouth
After building a waitlist inside Discord servers, Sam converted sign-ups by giving every early validator permanent free access. This created a live demo network — early users became walking product demonstrations who could show skeptical friends firsthand, collapsing the trust gap that normally requires marketing copy or testimonials.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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