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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I call it cringe Valley where you are in this Valley where you feel just like oh this is yucky I'm talking about myself this just feels gross and then slowly you start to like climb out of this Valley and realize like Oh by me saying this thing connected to this person and gave them the motivation or the permission themselves to do this thing.
Climb the cringe valley to take up space
Every creator hits a phase where self-promotion feels gross. The only way out is through — keep publishing until the reply emails start coming in saying your work changed someone's day. That feedback loop is what gives you permission to take up more space; waiting until you 'feel ready' guarantees you never start.
By the end of the hackathon, maybe about 10 hours in, I launched a wait list for people so they could sign up in advance before the tool was ready... I started getting a bunch of Stripe notifications from the early beta testers... I had just asked them to test the product.
Open A Waitlist Two Hours Before Launch So Stripe Fires Before The Product Is Ready
Two hours before the 12-hour deadline, Lewis flipped a waitlist live to people who'd been watching him build in public. Beta testers had free access but voluntarily paid through Stripe — hitting his 'idea to revenue before midnight' goal. The launch was just opening the door to an audience he'd already warmed up.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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