
Play Day· Kid-friendly places map
Find kid-friendly places on a map, near home or on trips.
What is Play Day?
Play Day is a kid-friendly places map.
Play Day helps parents find kid-friendly places on a map: playgrounds, restaurants, cafes, hotels and attractions, nearby at home or in a city you're visiting. Filter by what actually matters - high chairs, changing tables, kids' menus, stroller and wheelchair access, restrooms - each shown where verified. Ready-made family itineraries and guides for days out and trips. Free on the web and on iOS, with saving, reviews and your location on iPhone.
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I look at it as the middle ground between what most of us are doing now which is basically online brochures where you have like your website which is like a brochure it's like the same thing for everyone... I call it like billboard kind of marketing it's the middle ground between that and what you would do if you picked up the phone
Position marketing between billboard and phone call
Most founder websites are billboards — one message, identical for every visitor, lands with no one specifically. A sales call is the opposite extreme — perfectly tailored but caps at one human per hour. Personalized marketing splits the difference: write the page or email as if you were on the phone with the segment you already know they belong to, with if/else logic doing the heavy lifting.
we started creating content with no new video but we got to 250,000 followers like 45 days later and we're like all right so like that worked and like we're generating million plus view outcomes and we're doing it on a weekly basis there's something there
Grow a TikTok account to 250K followers in 45 days using only existing raw footage
Before committing budget, Ladder took a brand-new coach account, grabbed all the raw phone footage she had ever shot, and iterated on editing and format to reach 250K followers in 45 days without filming anything new. The exercise proved TikTok viability for the Ladder content style, built platform intuition about what hooks worked, and gave the team enough organic data to start putting paid dollars behind winners.
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