
Play Day
Curated kid-friendly places and activities for families.
About
Play Day is a curated guide to kid-friendly places: playgrounds, restaurants, cafes, and hotels, starting with San Francisco and the Bay Area. Every place is hand-picked from real "best kid-friendly" lists, and every entry says exactly why it belongs: fenced? shade? bathrooms? picnic tables? high chairs? kids menu? changing tables? stroller space? cribs and connecting rooms at hotels. No generic directory dumps, no blank fields, and no "call ahead to check" cop-outs - the practical details are the whole point. Built by a parent who got tired of planning family outings across five open tabs. Free to browse on the web, with an iOS app on the way.
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What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I look at it as the middle ground between what most of us are doing now which is basically online brochures where you have like your website which is like a brochure it's like the same thing for everyone... I call it like billboard kind of marketing it's the middle ground between that and what you would do if you picked up the phone
Position marketing between billboard and phone call
Most founder websites are billboards — one message, identical for every visitor, lands with no one specifically. A sales call is the opposite extreme — perfectly tailored but caps at one human per hour. Personalized marketing splits the difference: write the page or email as if you were on the phone with the segment you already know they belong to, with if/else logic doing the heavy lifting.
we started creating content with no new video but we got to 250,000 followers like 45 days later and we're like all right so like that worked and like we're generating million plus view outcomes and we're doing it on a weekly basis there's something there
Grow a TikTok account to 250K followers in 45 days using only existing raw footage
Before committing budget, Ladder took a brand-new coach account, grabbed all the raw phone footage she had ever shot, and iterated on editing and format to reach 250K followers in 45 days without filming anything new. The exercise proved TikTok viability for the Ladder content style, built platform intuition about what hooks worked, and gave the team enough organic data to start putting paid dollars behind winners.
There's a play for whatever you're stuck on.
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