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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
my story was of a lone engineer that was standing up to take the place of a giant company
Craft a Compelling Underdog Narrative for Your Reddit Launch Post
Dennis knew Reddit users scroll fast and ignore anything uninteresting. He framed his launch around the David-vs-Goliath angle — one developer filling the gap left by Microsoft — which gave readers a reason to care before they even looked at the product. A compelling underdog story is what made his Reddit posts shareable and drove the virality tied to the Skype shutdown news cycle.
I honestly think the MVP not just in our category but I'd say most categories the whole concept of it is rarely applicable... the viable part might actually take a little more time these days than it ever has in the past.
The Viable Bar in MVP Has Never Been Higher — Plan More Time, Not Less
When smartphone apps were new, curiosity drove downloads and a rough MVP could find an audience. Now people install fewer than 10 new apps a year and are set in their habits — so competing in any mature category means the product must be genuinely complete before expecting anyone to switch. Val spent years building Monarch's data-cleansing intelligence layer before launching publicly because in personal finance that infrastructure was table stakes, not a v2 feature.
There's a play for whatever you're stuck on.
Read all 2722 playbooks