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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I posted the cursor directory on X at the initial release. I mean we're building public on X, we share everything we do all the way to the code right, we are fully open source. So I think we had like 1 million impressions on one of the posts and of course we had several posts so we have a developer following from the beginning.
Stack Months Of Build-In-Public On X So One Launch Post Hits A Million Impressions
The launch wasn't a cold drop, it was the payoff of an existing build-in-public habit on X with an open-source developer audience. One post hit 1M impressions, then Hacker News front page, then YouTuber coverage compounded on top. The pre-built distribution is what made a 3-hour weekend project flip to $35K/month inside weeks.
I mean the obvious example of things like upsells but I think where it gets smart is when you have things like oneclick upsells I've already taken their payment details I'm now going to show them something that's an add-on and they're going to click buy or you can bundle products with your subscription.
Web2App Unlocks One-Click Upsells and Physical Product Bundles Impossible Under Apple's Rules
In-app purchases under Apple's rules mean digital subscriptions only — no add-ons, no bundles, no physical goods. Web flips this open: one-click upsells after payment capture, physical product bundles (photo albums, fitness clothing, nutrition guides), and cross-sells at checkout. Nathan cites apps that ship physical books bundled with subscriptions — impossible in-app but straightforward on web. These mechanics can meaningfully increase average revenue per user when deployed at the right moment in the funnel.
There's a play for whatever you're stuck on.
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