Momo
Meet Momo, your animated Mac notch companion with a focus timer, notes, clipboard history and file shelf.
About
Momo is an animated Mac notch companion designed to bring a little company and everyday productivity tools to your screen. It features soft blinks, curious glances, and twelve expressions, living right in your Mac notch or as a small black island for Macs without a notch or on external displays.
The app is built for macOS 14+ on Apple Silicon and Intel Macs, offering a suite of tools just a hover away. These include a focus timer with Pomodoro and stopwatch features, a file shelf with image conversion capabilities, an opt-in clipboard history, an always-ready scratchpad for notes, quick links, and integrations for weather, music playback, system monitoring, calendar and reminders, analytics, and developer snapshots.
Designed with privacy in mind, notes and clipboard history stay locally on your Mac, and capture settings remain entirely opt-in. Users can customize their companion with different looks, colors, and sizes, or use features like Quiet Mode, Reduce Motion, and presentation mode to keep Momo out of the way when they need to concentrate.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Catching something early on could be 1x of your cost and then 10x if you're fixing it by clean up downstream — because now you've got new data coming in that you'd have to continually add new iterative processes to fix — and then lastly at the last mile maybe 100x more cost if you have bad reporting that are actually telling the wrong things.
Fix Data Architecture Early: Upstream 1x Cost, Downstream 100x Cost
Bad data compounds like debt. Taylor Wells worked on Disney+ from the ground up and saw this pattern at enterprise scale: a misnamed event or wrong tracking structure that costs an hour to fix at launch costs ten hours mid-product and a hundred hours — plus wrong business decisions — at the reporting layer. The principle applies to solo indie developers: spend half a day thinking through your event taxonomy before you ship.
We had a hypothesis about longer onboarding and we started experimenting with guiding the user through an onboarding experience that kind of got to know them… we saw that that onboarding experience actually led to a much higher conversion than without having the longer onboarding.
Longer Onboarding With Personalization Converts Better Than Rushing to the Paywall
Zumba's team initially believed the fastest path to the paywall was best. Testing proved the opposite: a longer onboarding that asked about goals, showed value-proving interstitials, and personalized the first program shown led to significantly higher conversion. The friction of answering questions built perceived value — users arrived at the paywall already invested.
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