LazySEO
Automate SEO with AI for effortless ranking.
About
LazySEO is a cutting-edge AI-powered SEO tool designed to automate the entire SEO process, from keyword research to content generation and publishing. This platform is perfect for businesses looking to enhance their online presence without the manual workload. LazySEO leverages advanced AI technologies to perform competitor analysis, identify keyword opportunities, and generate optimized long-form content that ranks well on Google and AI search engines like ChatGPT and Perplexity. With features such as automatic publishing, smart internal linking, and a comprehensive SEO quality scoring system, LazySEO ensures your content is not only published efficiently but also optimized for maximum visibility. The platform supports integration with popular CMS platforms like WordPress and Webflow, making it a versatile choice for various business needs. Users can start with a $1 trial, which includes two AI-generated articles and full access for two days, with no automatic charges after the trial period. LazySEO is ideal for businesses aiming to increase their organic traffic and authority in search engine results.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
At first it will work at small scale, it would be super profitable — but then it's very short term. As you scale, you're going to find that performance marketing becomes less and less effective and that's where brand marketing starts to come into play.
Performance marketing hits a ceiling at scale — brand is what keeps the funnel growing
Every app's performance marketing journey looks the same: cheap CPIs early, then rising CPAs as the platform exhausts high-intent audiences. Shireen Khi maps out the arc: performance works until it doesn't, at which point brand investment isn't optional — it's the only way to keep filling the funnel with people who are worth converting.
I was like we can't have such a low activation rate. So the activation rate for me was: when someone signed up, whether or not do they launch a campaign. And that conversion rate I think it was like at 15%. So I decided to change entirely the product, I redone like all the wireframes, we restarted from scratch.
A 15% Activation Rate Is The Signal To Rebuild The Whole Onboarding Flow
Guillaume defined activation as whether a new signup actually launched a campaign, and a 15% rate told him the product was broken. He scrapped the wireframes and rebuilt the onboarding flow from scratch, which eventually pushed activation to 35%.
There's a play for whatever you're stuck on.
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