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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
how much are you spending on meta how much you spending on Tik Tok Google add all of that together and then look at how many people have done these kind of actions overall so how many installs have you got overall from every channel including organic.
Measure Blended Cost Per Trial — Total Spend Divided by Total Trials Across All Channels
Post-ATT, per-channel ROAS is noisy at best and misleading at worst. Hannah's practical replacement: sum all paid channel spend, divide by total trials from every source including organic, and track that blended cost-per-trial over time. This captures the halo effect of ads on organic installs and prevents you from wrongly cutting a channel because its platform-reported numbers look bad.
after the first two he was like okay this is less scary but by the fourth one he was like this is awesome I can't believe I waited so long to like to do this because he was like I'm having so many ideas
The first three customer interviews are awkward; push through to four
The 'I don't want to bother people' block is universal. The fix is volume — the first two or three interviews feel awkward, but by interview four most founders are buzzing with ideas. Push through the first three; they're the tax for unlocking everything that comes after.
There's a play for whatever you're stuck on.
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