LaunchLoop
From screen recording to launch trailer in minutes, on Windows
What is LaunchLoop?
Making a launch video usually eats a day: record, zoom by hand, cut to music, then redo it all for vertical. LaunchLoop does it from one recording. LaunchLoop is a screen recorder and editor for Windows. Zooms land where you click, with no keyframes. The cursor glides, and you can add backgrounds, a webcam bubble and captions transcribed locally. Make a demo turns the take into a film: pick a style (Trailer, Hype, Bento, Flow, Showcase or Product demo), the AI writes the story, and the cuts land on the beat of your song. Smart Redact blurs emails and API keys before you share. An AI editor chat makes changes you describe in plain words. Export 16:9, 9:16, square and a GIF per feature, all rendered on your PC. Screen Studio is Mac only; LaunchLoop is built for Windows. The free version has every feature (3 exports a month at 720p with a watermark). A lifetime licence is $9 for the first 100 buyers, then $19. One payment, no subscription.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
people often become caricatures of themselves to fit into these personas and this is the new challenge of authenticity at scale
Simplify yourself into a legible caricature on purpose
At scale, your audience will compress you into one or two traits whether you like it or not — choose those traits before the algorithm does. Pick the dimension you want to be known for and amplify it; nuance dies in the feed, so trade depth for legibility on public channels and save complexity for your inner circle.
We not measuring pricing and success in pricing by conversions and it's very often a big mistake we measure pricing by influence on average revenue per user.
Measure Regional Pricing Success by ARPU — Not Conversion Rate
A lower price can double conversions while increasing retention 3x — producing far higher ARPU than the original price despite the lower per-unit revenue. Apps that optimize pricing by conversion rate alone consistently leave money on the table. ARPU is the only metric that captures the full compounding effect of price on conversion, trial activation, and retention simultaneously.
There's a play for whatever you're stuck on.
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