Launch Llama· Startup launch directory
A startup launch platform and AI tools directory that gives founders a permanent listing, backlinks, and newsletter reach.
What is Launch Llama?
Launch Llama is a startup launch directory.
Launch Llama is a free startup launch platform and AI tools directory. Founders submit their product to a curated directory and get a permanent product page, which can earn a permanent DA 73 dofollow backlink once published. Free listings cost $0 and are reviewed in about four weeks.
It is built for founders who want lasting discovery rather than a single launch-day spike. Listings can be picked for the platform's weekly newsletter, which the site says reaches 65,000+ founders, and community upvotes and leaderboards help products get noticed. Optional paid plans include Instant Launch ($39 one-time) to skip the review wait, and Featured for pinned placement starting at $29/week or $99/month.
According to the page, what sets it apart is the combination of newsletter reach, backlinks, founder traffic, SEO and GEO/AEO pages, and a public REST API plus MCP server. AI agents such as Cursor or Claude can search the catalog and open listing drafts, but agents never publish on a founder's behalf, and founders finish and confirm submissions themselves at /submit.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
one advice maybe if you've got 5 or 10K to test probably would be to avoid algorithmic platform so search on this I mean the nature of the inventory is very different but influencer is also one where you might want to try because you can find influencer of the size that you are.
Early stage, limited budget? Start with search ads and influencers, not Meta
Apple Search Ads and micro-influencers are the two channels that can work at small budgets because they don't rely on algorithmic optimization for conversions. Search ads win on intent; influencers win on trust and can be scoped to any budget. Petit recommends these as the entry point before a founder has the cash or data volume to make algorithmic platforms viable.
Apple search ads I mean this is kind of like the starter kit of what I and many people recommend like if you're not at least starting with search ads you're probably leaving money on the table. Typically search ads are still working pretty well any measurement partner is still getting reports of the keyword data.
Apple Search Ads Is Still the Starter Kit — If You're Not There, You're Leaving Money on the Table
Unlike Meta and Google which lost signal after ATT, Apple Search Ads retained keyword-level attribution and LTV visibility throughout the privacy changes. Shane still calls it the default starting point for subscription app UA: keyword data is actionable, LTV by keyword is measurable, and the channel remains less competitive than broader social. Skipping it is almost always a mistake.
There's a play for whatever you're stuck on.
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