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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
The sweet spot for TechCrunch is that we always wanted to be super early to stuff — 12 to 18 months early to things — so that by the time it made it to the pages of the Times or the Journal, people could go look at the history of the company on TechCrunch.
TechCrunch wants to be 12–18 months early — pitch the beginning, not the milestone
TechCrunch's editorial identity is writing the history of Silicon Valley in real time — which means they want to cover companies before they're famous, not after. A pitch at seed stage or first meaningful traction is actually more attractive than a post-Series-A announcement. The writer who covers you early becomes a chronicler who follows your progress.
i'm more worried for some investment that things that some very niche mental health or whatever mental health is huge but the approach that we start seeing are more and more niche and i'm not sure those are gonna be billion dollar company but it can be very viable business for one five ten fifty people uh no problem
Niche Mental Health Apps Can Be Great Businesses Without Becoming Calm or Headspace
As the meditation/mental health wave fragments into niche sub-categories (sleep, workspace wellbeing, social emotion), Thomas Petit observes that most will not become billion-dollar companies — and that is fine. A highly profitable niche subscription app for 1-50 people is a perfectly valid outcome. The mistake is raising venture capital with billion-dollar expectations for a market that structurally caps at $5-20M ARR.
There's a play for whatever you're stuck on.
Read all 2722 playbooks