Hyperserve
Video backend API for Developers: upload any format, transcode to mp4 and deliver to users on a global CDN.
About
Hyperserve- your app needs video, not a video team. Hyperserve is a managed video backend API: upload any video format, we automatically transcode to optimized MP4 and provide playback urls on our global CDN. Hyperserve handles the hard stuff so you can ship video features in an afternoon. Powering infinite-scroll video feeds requires fast video startup times and highly resilient content delivery networks. Our optimized MP4 outputs ensure videos play instantly as users scroll through their social channels. Built-in CDN caching ensures popular viral clips stay fast and responsive even under extreme concurrent view spikes. Simple direct-upload endpoints let your mobile app send raw media straight to our cloud backend effortlessly. It offers the high-concurrency infrastructure necessary to scale modern social and community applications smoothly.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
in december 2019 we dropped the video just for animation and then we dropped kind of the casual use case to focus on the pro and if you reach local maxima from one vertical like product market fit then you're investing so much on the deck it gets better than the all the local maximas are adjacent like you can reach them after
Drop Every Use Case That Isn't Your Best One — YC's Local Maxima Principle
PhotoRoom cut video features and casual use cases in late 2019 to go all-in on pro/e-commerce photo editing. The YC framing: once you've reached local PMF in one vertical, adjacent verticals become accessible — but you can't get there without first fully saturating the first peak. Founders who try to serve every use case simultaneously reach no peak at all.
If you frame your product as a novel toy people are going to treat it like a toy. They do not want to pay for that thing. But if you frame it as a solution to a problem then people are much more willing to pay — it attracts a higher willingness-to-pay customer. One of our videos got 41 million views, 4.5 million likes — but didn't convert.
Frame the product as a problem-solution — a 41M-view "toy" video flopped on conversion
Their PDF-to-brain-rot experiment (PDF audio over Minecraft parkour) hit 41M views and 4.5M likes but converted terribly because viewers treated it as entertainment. Viral views are vanity when the framing positions the product as a toy; frame as a solution to a real pain (e.g. 'never miss a key detail') for conversion.
There's a play for whatever you're stuck on.
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