Goatboard
Get VOAT to become a GOAT
About
A launch platform built for indie hackers, founders, and makers who want more than just another product listing. Launch your product, put it in front of a community, collect votes, and compete for the top spot on the leaderboard. The more support your product gets, the more Power it earns, with free votes and paid Power giving everyone a way to participate. At the center of it all is the billboard, where the product with the most Power gets the spotlight. Discover interesting new products, support the ones you love, and help decide which launches deserve to be seen. Whether you’re launching your first side project or your next big startup, this is where products compete for attention, founders rally their communities, and the next GOAT gets crowned.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
A big market is great only if you can take a substantial share of that market. If it is so competitive that you can't actually garner market share, it's not actually valuable to you. There's a little bit of a Goldilocks approach — markets that are big enough to create enduring products but where you could still be a relative big fish in a smaller pond.
Market size is only half the story — competition determines whether you can actually capture any of it
Falzon describes the two-dimensional market assessment framework applied at Mosaic when evaluating acquisitions: market size alone is insufficient. VPNs were avoided because every dollar of user acquisition competed against players spending aggressively. Personal finance was avoided because banks with 10x higher LTVs would always outbid a standalone budgeting app for the same acquisition keywords. The lesson: find markets large enough to build a real business but not so contested that you must outspend incumbents just to exist.
we did what we thought every consumer should do or you're told to do and we started putting money into Facebook paid and that was an utter disaster and we got just absolutely slaughtered in that experience we learned a lot
Burning money on Facebook taught the product lessons no other way could
Ladder launched Facebook ads before the product was ready for cold traffic: onboarding assumed users already knew the coaches, price was $60/month, and there was no web quiz to route strangers into the right program. The spend was lost money short-term but revealed every product gap at once. Greg re-framed it: they paid for a clear diagnosis of what to fix — activation, price, and positioning — which wouldn't have been visible from organic coach traffic alone.
There's a play for whatever you're stuck on.
Read all 2722 playbooks