FindAffiliates
Affiliate program discovery for creators and marketers
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FindAffiliates is a searchable affiliate and referral program directory for creators, marketers, and SaaS teams. It helps users browse affiliate programs by niche, compare commission details, and find monetization opportunities that match their audience. Instead of digging through scattered partner pages, users can start from a focused directory with program listings, category filters, and practical guides. The product stands out because it serves both sides of the affiliate market: affiliates looking for offers to promote and businesses studying how stronger programs are positioned. It is a practical discovery tool for anyone building affiliate content, referral partnerships, or creator monetization workflows.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
i'm more worried for some investment that things that some very niche mental health or whatever mental health is huge but the approach that we start seeing are more and more niche and i'm not sure those are gonna be billion dollar company but it can be very viable business for one five ten fifty people uh no problem
Niche Mental Health Apps Can Be Great Businesses Without Becoming Calm or Headspace
As the meditation/mental health wave fragments into niche sub-categories (sleep, workspace wellbeing, social emotion), Thomas Petit observes that most will not become billion-dollar companies — and that is fine. A highly profitable niche subscription app for 1-50 people is a perfectly valid outcome. The mistake is raising venture capital with billion-dollar expectations for a market that structurally caps at $5-20M ARR.
I'm the biggest fan and probably do this too much of like being consultant I want to be the adviser or the consultant I don't want to be the salesperson so like I often will like stray away from being like the question of like do you want to buy this and I pH it in other ways where it's like it still gives me the insights I want to hear but I'm much more helping somebody get to that point themselves
Be the consultant on sales calls, not the pushy salesperson
Reframe the sales call as a consult. Skip the closing-pressure phrasing, ask questions that help the prospect arrive at the buy decision on their own, and the same call doubles as research. Pushy salesperson energy is usually what tanks introvert founders' early calls.
There's a play for whatever you're stuck on.
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