eSimHero
Making travel eSIM heroic and simple
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
earn media is really a compounding effect right like every launch we do earns more eyeballs which means that the next launch earns more eyeballs and it is truly compounding and then it compounds down in our paid media as well... the first place we start is 11 Labs branded search it's the lowest hanging fruit
Earned media compounds: each launch makes the next one bigger
ElevenLabs treats earned media as a compounding asset, not a one-time spike. Each launch that earns press attention increases brand-search volume, which makes paid search more efficient, which makes the next launch convert better. The flywheel: earn attention, capture branded demand, demonstrate ROI on paid, repeat. Most companies optimize each launch in isolation; ElevenLabs optimizes the cumulative earned-media trajectory.
more than anything fresh Founders mess up their positioning by not even knowing what positioning is and April is the expert in this field she'll make sure that you start your marketing efforts right from the right perspective from the right position
Nail positioning before any marketing tactic
Most early founders skip positioning and jump straight to tactics, which is why their content lands flat. Before writing a landing page or launch post, define who the product is for, who it is explicitly NOT for, and what category it competes in. This is the foundation every other piece of marketing gets built on top of. (April Dunford, Obviously Awesome.)
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