EmailFig
Email marketing that gets out of your way.
About
Two things make an email platform tiring. The feature you need is always one plan up, and you keep paying for people who already left. EmailFig fixes both. Every plan has every feature, free included, so automations and segments are never an upgrade. Billing counts only mailable contacts, so an unsubscribe cuts your bill instead of padding it. The free plan runs to 4,000 contacts and 10,000 emails a month. Paid plans start at $6, or $5 if you bring your own Amazon SES account. What is included: Every feature on every plan, free tier included; Drag-and-drop email editor with 200+ templates; Multi-step automations and sequences; Embedded signup forms and hosted pages, with double opt-in; Segments you build by clicking rules together; Your own sending domain, with guided DKIM, SPF and DMARC setup; Bring your own Amazon SES, or let EmailFig handle sending; Contacts who unsubscribe stop counting toward your bill.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
The first version of AI takes we saw on therapy or coaching were very skeuomorphic to the pre-AI service — therapy session but it costs $10 because it's run by a voice agent for 60 minutes. What we're learning is for a lot of people the 60-minute session format doesn't work or fit into their life. AI is now allowing you to reimagine how to build a different experience.
Don't skeuomorph the pre-AI service — reimagine the format itself
Early AI consumer apps copied the offline ritual (60-min therapy at $10, hourly AI tutoring) and underperformed. The winners reimagine the format itself — micro-sessions, on-demand, async, or letting the user co-design the experience. Don't bolt AI onto an existing format; rebuild from scratch around what AI uniquely enables.
I attribute my life-changing exit to the Frameworks presented in this book... John's third book is an amazing guide to any founder looking into selling their business which if you ask me is something you should do from day one and particularly when you don't have to sell you should think about it
Structure the business to be sellable from day one
Don't wait until you're burned out and desperate to think about an exit. Architect owner-independence, recurring contracts, documented processes, and capped customer concentration from the start. The work that makes a business sellable is the same work that makes it pleasant to run — Arvid credits this exact framing for his life-changing exit. (John Warrillow, Built to Sell + The Art of Selling a Business.)
There's a play for whatever you're stuck on.
Read all 2722 playbooks