BRCKS
Project management software for UK residential builders
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Project management software for UK residential builders
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
We have our own in-house platform called Ivory that allows us to manage all these apps at scale — the same codebase, same connections to analytics and advertising platforms — which is imperative when you're managing a lot of different products.
Shared infrastructure across a portfolio removes the overhead of scaling individual apps
Without shared infrastructure, each acquired app becomes a separate engineering silo with its own analytics integrations, monetisation wiring, and reporting. Maple Media's Ivory platform standardises all of that so every app speaks the same metrics language from day one. This is the operational moat that makes running 37 apps with one team viable.
Every time we've tested a video of the actual app interface against a polished live-action ad, the app screen recording wins. People want to see what they're buying. Show them the actual thing.
Screen recordings of the app in paywall video outperform live-action commercials across every category
Moore's team at Superwall tested video formats across dozens of apps: polished brand videos (actors, outdoor locations, professional production) versus simple screen-capture walkthroughs of the app itself. The screen recording outperformed consistently. The interpretation: at the paywall, users are in evaluation mode, not inspiration mode — they want to see exactly what the product does before they pay, not feel inspired by a lifestyle.
There's a play for whatever you're stuck on.
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