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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
There's a magic rule here with freemium models that I tell everyone to follow: you're really trying to balance increasing conversion versus increasing free user retention. If you double the conversion rate on half the audience you haven't gone anywhere.
The magic rule of freemium — balance conversion against free-user retention
The freemium failure mode Paul sees most often: optimizing conversion in isolation. Tightening the paywall lifts the conversion rate but shrinks the free funnel feeding it. Net new subscribers stay flat. The two metrics must move together. When forced to choose, weight free-user retention — a larger free pool buys time to optimize the value prop.
I have a really cool idea you just just and car andd by the way just give them a shout out totally cool with it uh send me a bunch of free credits like they emailed me three or four times after the fact like hey what's going on we never you know we hav never heard anybody trying to use AI with this yet we're really interested
Ask data providers for free indie-hacker credits
Email the data-API gatekeepers in your niche directly with an honest one-liner: "It's just me, here's the idea, send free credits, you get the shout-out." Most enterprise providers have never been asked by a solo founder — Carfax replied to Andrew four times. The ask costs nothing and is the only way through a $70K paywall to validate an AI-powered SaaS.
There's a play for whatever you're stuck on.
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