Appy
All platforms, one link. Create smart links and dynamic QR codes, route every click to the right destination, and track performance in real time.
About
Appy (appy.to) helps marketers, developers, and teams share one short link that behaves correctly on every device. Instead of juggling separate App Store, Play, and web URLs, you create a single smart link that routes visitors to the right destination based on their platform.
What you can do
- Smart redirects — Send users to the iOS App Store, Google Play, Huawei AppGallery, or a web from one branded short URL.
- Dynamic QR codes — QR codes point at your short link, not a fixed final URL: change the destination in Appy anytime without reprinting posters, packaging, or campaign assets. Generate branded codes in SVG or PNG with colors, logo overlays, and presets.
- Analytics — Track clicks and qr code scans with breakdowns by operating system, country, and time series; export data.
- Link management — Create, search, paginate, and manage links in a dashboard; bulk-friendly workflows for growing teams.
Who it’s for
Product launches, app install campaigns, events, packaging, and any workflow where one link and dynamic qr code must work across mobile and desktop without manual device detection.
Trust and performance
Built on a service-oriented backend with caching for fast redirects and a mobile-first web app.
Feature list (bullet form for “Features” fields)
- Device-aware smart redirects (iOS / Android / Huawei / web)
- Dynamic QR codes: update destination behind the same code without reprinting; branded SVG/PNG with colors and logo overlay
- Short links with dashboard CRUD, search, and pagination
- QR code generation (SVG/PNG) with customization (e.g. logo overlay)
- Click analytics: OS, geography, time-based views
- Data export: CSV and JSON (Business); CSV/XLSX/JSON per pricing copy
- JWT-based auth, Google OAuth, password reset
- Custom slugs
- Deeplinks
- Ad-free redirect experience
- Bulk-oriented link management
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
with these you know day seven row as campaigns and value optimization and event optimization campaigns facebook with all of its data and ai in an incredible targeting efficiency has kind of in some ways been doing the job of developers it's been finding those unique profiles user profiles of who's actually going to spend money
Facebook Was Doing Your User-Profiling for You — Now You Have to Build It In-Product
For years, Facebook's targeting replaced in-product personalisation: describe your ideal user and Facebook found them via creative experimentation across hundreds of millions of profiles. Post-ATT, that black box is degraded. Developers must now rebuild in-product personalisation — show users different content based on observed behaviour — which is harder but more durable.
There's a great quote by I think Sam Altman which is momentum is like oxygen for a startup. You just feed off of that momentum and it lets you put more and more energy and more and more cash if you need to into the company to keep it growing. Within 45 days we crossed 100K ARR, within 4 months we crossed a million.
Momentum is oxygen — $100K ARR in 45 days, $1M in 4 months
Brett and Zack deliberately traded polish for speed at launch because they treat momentum itself as fuel. Crossing $100K ARR in 45 days, $1M in 4 months, and $2M in 5 months gave them the cash and confidence to keep reinvesting in creators and product velocity.
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