Anchor
Never lose sight of your important tasks, even in a sea of unmanageable tabs.
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Anchor is a chrome extension that lives in your sidebar. Always visible for when inspiration strikes, and never hidden for when that task is critical to get completed.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Our free-to-paid conversion is quite low and I'm okay with it because we have focused on the top of the funnel a lot... our free version is that good. The main goal is come and use the product.
A Generous Free Tier Is the Top-of-Funnel Superpower — Don't Throttle It
Super Unlimited intentionally leaves money on the table by keeping its free tier genuinely unlimited. Tanuj sees low conversion not as a failure but as proof the free product is excellent. The denominator game — massive organic installs driven by a truly useful free experience — creates the scale that makes even small conversion rates into large absolute revenue. Throttling free users to force upgrades would destroy the very flywheel that powers growth.
if you're making 20 cents per install in the state there is no UA manager on Earth that can attract traffic that is going to be profitable like so running a bit of a very simplistic very basic what proximately is my Revenue per user.
Revenue per install below $1 in the US means no UA manager on Earth can save you
Before touching paid UA at all, check your effective revenue per install from organic sources. If it is under $1 in tier-1 markets, unit economics make profitable buying impossible regardless of channel or creative quality. This reality check saves founders from burning budget on a fundamentally broken funnel rather than a fixable creative or audience problem.
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