Wow Keywords
Keyword research and ASO for App Store and Google Play
What is Wow Keywords?
Wow Keywords is a desktop App Store Optimization app for iOS and Android developers, on Mac and Windows.
- Audit: a 0–100 score for your listing in every country, from your rankings, listing and competition, plus the few fixes that matter most.
- Keywords: rank, volume and difficulty in 52 App Store countries, each researched in its own language. Competitors side by side; brainstorm a niche before you build.
- Optimize: AI drafts your name, subtitle, keyword field, promo text and description from measured keywords, in 50 languages. You pick, edit and approve.
- Screenshots: import your screens, write headings, translate them and render every device size.
- Pricing: fair prices in 175 countries, set by purchasing power.
- Ship: upload to App Store Connect or Google Play (it never submits for review), or export to fastlane.
- MCP server with 107 tools, so Claude Code, Codex or Cursor can run every step.
It runs on the AI you already pay for (Claude Code, Codex, Gemini, Ollama and others). Your keyword database stays on your computer; no Wow Keywords account or cloud sync.
One-time purchase, no subscription.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
none of them were really making content for our space about social skills It was kind of a lot of different things They were making content about Fortnite you know people breaking into McDonald's just crazy stuff They were reacting to videos but again they were hitting our audience
Target Adjacent Creators Who Already Reach Your Exact Demographic
Kishi found that micro-streamers making completely unrelated content — Fortnite, reaction videos, random stunts — were still reaching the 16-24 male demographic he needed. He partnered with these adjacent creators rather than hunting for niche-specific influencers. This unlocked a much larger pool of willing collaborators and cost him far less per placement.
For AI Career my best marketing channel is probably Facebook and physical events, because real estate agents — it's really an activity of humans. But for nexts directory, my main marketing channel is Twitter because I have a big audience there.
Pick the channel that matches where your ICP physically lives, not the trendy one
Channel choice is product-specific. Real estate agents convert on Facebook and in-person events; developers convert on Twitter. Don't copy the playbook a different product used — go where your specific customer already gathers.
There's a play for whatever you're stuck on.
Read all 2722 playbooks