Waves Pest Control
Wave Goodbye to Pests!
AI & Machine Learning·Marketing·Communication
About
At Waves Pest Control, we use AI and LAG-powered solutions to transform how we serve our customers. By combining intelligent automation with personalized support, we deliver faster responses, smarter communication, and more efficient service at every stage of the customer journey. Our goal is to create seamless, modern experiences that feel helpful, responsive, and easy to access whenever customers need us most.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Below 10 events per day per campaign things are going to go a little bit wrong. If you're too early you can't do qualified trials because you already only have five trials per day — don't try to filter them.
Volume vs. quality: you need ~10 events/day per campaign before filtering
Signal engineering's quality improvements are useless if volume is too thin for the platform to learn. Thomas Petit's rule of thumb: below roughly 10 events per day per campaign, focus on increasing volume rather than filtering. At that stage, it's better to send a broader event (including pre-trial intent signals) to give the platform enough data to work with, then layer in qualification once scale is reached.
For a number of years our bonuses that the company were paid out only if we met our revenue goals AND our weight-loss goals.
Tied company bonuses to BOTH revenue AND weight-loss goals
Lose It! refused to let revenue be the only payout trigger for years. Company bonuses only paid if BOTH the revenue target AND the aggregate user weight-loss target were hit — hardcoding the mission into compensation so the team couldn't optimize monetization at the expense of outcomes.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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