ToolListed
ToolListed is a curated AI tools directory where makers, startups, SaaS founders, and SEO builders can submit products, gain exposure, build backlinks, and improve online discovery.
AI & Machine Learning·Marketing
About
ToolListed is a curated AI tools directory and product submission platform built for indie makers, SaaS founders, AI tool creators, SEO professionals, marketers, and website owners who want to increase product visibility and build useful website backlinks. The platform helps users submit AI tools, SaaS products, productivity apps, online generators, calculators, developer tools, marketing tools, and indie websites into a clean directory where people can discover useful online products.
For many makers, launching a product is only the first step. After launch, they still need early users, referral traffic, search engine discovery, and external backlinks to help their websites grow. ToolListed helps solve this problem by giving each submitted product a public listing opportunity with product name, website URL, description, category, tags, pricing information, features, and use cases. This makes it easier for both users and search engines to understand what the product does.
ToolListed is especially useful for people who care about SEO, directory submission, backlink building, product discovery, and long-term organic visibility. Makers can submit their products for free, while Pro and Sponsor options provide faster review, earlier publication, stronger placement, and more exposure across the directory. Whether users are launching a new AI tool, SaaS product, SEO tool, creative generator, or niche website, ToolListed helps them get listed, discovered, and linked from a relevant tools directory.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Base users who have been using the app for 30 days and they haven't converted — the only way we have a prayer that they convert is if they leave and then come back and we hit them as a reactivated user.
If a free user hasn't converted by day 30, only churn-and-return saves them
Lose It!'s data shatters the freemium-lottery promise that base users 'will convert eventually.' After 30 days without conversion, the only realistic path to paid is churning out and being reactivated under a heavy discount offer. The implication: stop hoping the base will convert in place — engineer churn-and-return loops instead.
Day One got bought by Automattic — raised almost zero outside capital. He just listened to his users, didn't care about vanity metrics, grew really nicely, and got a fantastic exit out of it.
Zero-capital, user-obsessed bootstraps can achieve premium exits
The Day One acquisition by Automattic is Eric's proof that you do not need VC money to build a highly valuable CSS business. The journal app grew quietly by serving its locals obsessively, never chased press, and exited on the strength of genuine long-term retention. This validates the locals-first strategy: build a product so useful to the right people that valuation follows without needing headline growth metrics.
There's a play for whatever you're stuck on.
Read all 2722 playbooks