The Arena
Win three duels and become the champion in this head-to-head product battle platform.
About
The Arena is a free, head-to-head battle platform where products compete against each other in random matchups within their specific categories. Creators can submit their products at no cost, rally the crowd for votes, and fight to reach 100 votes first to win a duel.
Designed for founders, developers, and creators, the platform offers an engaging way to showcase new projects, SaaS tools, and applications. Winning three duels in a row secures a permanent spot in the Hall of Fame as a reigning champion.
Pitted directly against category rivals, products rely on community engagement and tactical power moves to advance. With no subscriptions and purely one-time optional boosts, it turns product discovery into a competitive game.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
We optimize as a true north the business for long-term revenue and I say long-term revenue not short-term revenue because there's a lot of revenue we forgo and don't want to take because we believe it will squeeze you know the funnel in a way that we're not interested in.
Optimize for long-term revenue even when it means forgoing short-term gains
LinkedIn explicitly declines revenue that would optimize a short-term metric at the cost of member trust or long-term retention. Pricing experiments are evaluated on a 5-year revenue model, not just the first year. This long-term revenue orientation is enforced structurally: there's allocated 'revenue we won't take' and the team has permission to decline short-term extraction tactics. The result is a subscription business running at several billion dollars in annual run rate.
The average install-to-paywall rate across all the apps we work with is about 20%. The most successful apps get above 80%. If your paywall rate is low, that is probably the most impactful lever you can pull — everything downstream is multiplied by that number.
Most apps show their paywall to fewer than 20% of installs — fix that first
Jake Moore benchmarked install-to-paywall rate across Superwall's customer base and found the median app exposes fewer than one in five installs to a paywall. Because every conversion metric — trial start rate, trial-to-paid rate — is multiplied by install-to-paywall, lifting that single number compounds across the whole funnel. Moving the paywall earlier in the flow (before onboarding or at app open) is the fastest fix.
There's a play for whatever you're stuck on.
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Comments
1I’m Emaan, and THE ARENA is my first product. Instead of another giant product directory, THE ARENA puts two products head-to-head and lets people decide which is better. Let’s see who survives.