Social Scheduling Tools
A free decision guide for choosing a social media scheduler.
About
Social Scheduling Tools is a free, independent comparison directory that helps creators, agencies, small businesses, and marketing teams choose the right social media scheduler. Instead of relying on generic rankings, visitors can compare supported publishing networks, connected-profile limits, team workflows, approval features, free-plan restrictions, API or agent access, and estimated monthly costs using consistent criteria. The site includes detailed product profiles, source-backed pricing notes, head-to-head comparisons, and guides for common needs such as Instagram scheduling, agency collaboration, open-source deployment, and multi-platform publishing. No account is required to browse or use the finder. Every profile links to provider evidence so readers can verify important pricing and feature claims before choosing a tool.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
UGC is king. You'll see that most of the ads that work out there are UGC content. You'll see a lot of AI videos — the cost of producing them is cheap, and they're easy to test.
UGC is king in consumer ads — pay $50 a creator and lean on AI video to multiply volume
For consumer apps, user-generated-style content beats polished production in paid ads. Pay creators as little as $50 per piece, lean on AI video tools and CapCut to multiply volume, and treat creative as a testing problem rather than a craft problem.
What I'm doing now is finding people who have crushed it on TikTok making TikToks and hiring those people to help me come up with the content for new ads — because hey, I'm funny but I'm not the funniest person in the room. Let me find the funniest people.
Hire TikTok Creators for Ad Content — Find the Funniest People, Not Ad Agencies
Rather than hiring a creative agency or a traditional CMO, Cliff recruits people who already have a proven track record of making viral short-form content on TikTok. The insight: the creative skill that works on TikTok — fast hooks, cultural fluency, comedic timing — is exactly the skill that works in paid social ads. Paying for a track record of organic virality is more efficient than paying an agency to guess what might work.
There's a play for whatever you're stuck on.
Read all 2722 playbooks