Re-Design
Photograph any room. See it redesigned in 30 seconds.
Design Tools·AI & Machine Learning
About
Re-Design is an AI design studio for any space, indoor or outdoor. Take or upload a photo of a living room, kitchen, closet, office, patio or backyard. The AI reads the room's architecture, lighting and dimensions and returns an editorial-quality redesign in about 30 seconds, with items you can shop. Free to try, no credit card.
Ready to launch?
Submit your product and get discovered by builders and creators worldwide.
Launch Now
FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
The most expensive lead to acquire is casual fitness and everybody in the world is advertising to that person. If I'm attracting a lot of folks with that persona, they're not going to convert and the economics are going to break. We had to figure out how do we get dialed in on getting to the right user.
Target 'already working out' users, not casual fitness — wrong ICP breaks your economics
Ladder's early paid spend failure came from targeting the wrong ICP: casual fitness users who responded to motivational creative but had no urgency to subscribe. Stewart identified 'already working out' users as the high-converting segment and redesigned the quiz, the creative, and the pixel signals to filter for this audience. Paid economics only work when the ICP is specific enough that creative can credibly address their exact problem.
instead of using terms like Indie hacker just use software entrepreneur when writing for people outside of the software entrepreneurship business I just don't use abbreviations like mrr without explaining them and Define them first
Drop the jargon to widen your reach
Jargon signals in-group status but actively repels the newcomers who would have grown your audience. Swap insider terms ("indie hacker" → "software entrepreneur") and define every acronym on first use. As you outgrow your initial niche, clarity is what lets people from different backgrounds and languages cross the bridge into your content.
There's a play for whatever you're stuck on.
Read all 2722 playbooks