Pulse
A private, gentle way for couples to stay connected through everyday wellness.
What is Pulse?
Pulse is a couples wellness app for iPhone and Apple Watch, designed to help partners feel more connected through everyday moments of care. It turns personal wellness patterns into gentle, human cues that can make it easier to check in, offer support, or simply feel closer.
Privacy is at the center of the product. Raw Apple Health data is processed on the user’s device and never shared as numbers with a partner or stored by Pulse. The app does not make medical claims, use advertising, or rely on third party trackers. Private messages are end to end encrypted, with keys kept in the user’s iCloud Keychain.
Alongside wellness cues, Pulse gives couples a shared space for daily questions, private conversations, meaningful memories, and small plans they can look forward to together. It is built for people who want technology to support their relationship without becoming intrusive.
Designed in Vienna and available on the App Store, Pulse offers a more thoughtful approach to connection, combining privacy, intentional design, and practical tools for staying close.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
if you are looking for an ID something that where you would just be uh totally free free of of competition from the big guys just just go for a Chrome extension doing some shady stuff with the private API from from website it's it's it's a good M you can do a lot of things
Sketchy Chrome extensions are one of the few moats indies have
Tapio scrapes LinkedIn data via a Chrome extension on top of the public API — the kind of gray-area move large companies legally can't ship. Thibault's ethical line: is the user's account at risk? If no, ship it. This is one of the few defensible moats a solo founder has against well-funded incumbents.
the dirty secret is a lot of these creative shops had templates and they gave you the same ads they were giving to your competitor right there's just no way now once you've got to build this stuff yourself and it's got to really be informed by deep knowledge of your product
Creative Agencies Used Templates Shared Across Competitors — In-House Is Now a Necessity
Eric Seufert exposes the pre-ATT creative agency model: most shops ran lightly-customised template ads for competing apps simultaneously. That drove CPM inflation as competitors bid against each other using the same creative concepts. Post-ATT, with spray-and-pray no longer viable and conceptual distinctness now the key differentiator, in-housing creative is not optional — it is the only way to build real competitive advantage in paid UA.
There's a play for whatever you're stuck on.
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