Pro Launch
A launch platform for indie hackers and startups
About
Launching a startup is hard — getting people to notice it is even harder.
Pro Launch is a startup discovery and exposure platform built for indie hackers, SaaS founders, AI tool creators, and early-stage teams who want more than a one-day launch spike.
With Pro Launch, founders can submit their product, get a permanent project page, gain scheduled homepage visibility, and benefit from SEO-friendly backlinks designed to keep driving traffic long after launch day.
Whether you are launching your first MVP, promoting a new SaaS product, or looking for an additional discovery channel before or after Product Hunt, Pro Launch helps your startup get seen by real users and early adopters.
What you can do with Pro Launch:
- Submit and showcase your startup
- Get listed in relevant categories
- Gain scheduled homepage exposure
- Build a permanent launch page
- Earn visibility through startup rankings
- Improve discovery with SEO-friendly backlinks
- Reach users actively browsing new tools and startups
Pro Launch is built for founders who want consistent exposure, not just a short-lived traffic spike.
Ready to launch?
Submit your product and get discovered by builders and creators worldwide.
Launch Now
FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I am a female founder building from this island with 178 people and loads of sheep and I've built this Global like profitable business from here hello that's a story to tell and the more I lean into that instead of and it's it's the generalist thing if I just tried to be like everyone else my God you just how do you stand out
Lean into your weird identity — it's the story moat that lukewarm founders don't have
The intersection of where-you-live + what-you-are + what-you-build is rare exactly because it's yours. Milly's "female founder building from a 178-person Scottish island for generalists worldwide" is differentiation no competitor can copy. Catalog your own three or four unusual identity facets and weave them explicitly into your platform messaging. Vanilla "SaaS founder in SF" loses to specific-and-weird every time.
Sweat is a really good example… I'd not been very consistent in it and I really wanted to see a difference, and they had all these programs that each time I could go from beginner intermediate advanced and really feel like I was getting to a next level… What is it that's going to lose them, and that's where your churned customers are so important to speak to.
Watch for evolving jobs — boredom is the signal a JTBD has been outgrown
Long-term subscribers' jobs evolve — a recipe app that felt inspiring becomes repetitive once cooking skill grows. Build explicit ladders (beginner → intermediate → advanced) like Sweat does, and interview churned power users specifically about what stopped feeling fresh. Boredom = JTBD outgrown, not feature gap.
There's a play for whatever you're stuck on.
Read all 2722 playbooks