PERCUP
The world's first marketplace built only for caffeine Launch your coffee brand in a new market in 5 days
AI & Machine Learning·Analytics·E-Commerce
About
Most independent roasters never sell outside their home market. Shipping, listings, inventory and local logistics are more work than a small brand can absorb — so great coffee stays regional.
PERCUP is a marketplace built exclusively for caffeinated drinks: specialty coffee, tea, matcha and functional brews. We run a proprietary Shopify app that takes a brand from signed to selling in under five working days, handling automated product listings, real-time inventory sync, order management and sales reporting.
120+ brands are live, including Onyx Coffee Lab, Café Rider, BRW Society and Hugh Jackman's Laughing Man. We deliver in 24 hours across the UAE, ship to 72+ countries, and supply hotels, cafés and wellness venues alongside direct-to-consumer.
Built in Dubai. Launched April 2023.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
App Store optimization is basically editing your app store metadata — like keywords, app name or subtitle, or even the screenshots… I'm focusing on the habit-tracker keyword, and that's why I put it right at the start of my app name.
Put your priority ASO keyword at the very start of your app name
Identify one priority keyword in the category and place it at the very start of the app name. Pair with keyword research in Astro or App Figures, and a top-five ranking for that term drives enough organic traffic to compete with much larger brands without a marketing budget.
for our 7day passport feature allocart the price is the same as 7-day plus subscription so that case David you think like oh duh then the 7-day plus subscription is a better deal right so that also helped reduce the cannibalization also increase the conversion or revenue
Price standalone features at parity with short subscriptions to make subscription the obvious deal
When a la carte Passport caused subscription cannibalization, Tinder set the 7-day Passport price equal to the 7-day Plus subscription. Users immediately saw the subscription as the better deal — more features for the same price — and cannibalization dropped while total revenue rose. Price parity is a behavioral nudge that works without removing the standalone option.
There's a play for whatever you're stuck on.
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