
Mydentify· Software comparison directory
Find software by the job you need done, with source-backed comparisons.
What is Mydentify?
Mydentify is a software comparison directory.
Mydentify helps people find software by the job they need done. Browse products by outcome, compare evidence-backed details, and explore public product research, APIs, and directory data in one clear place. The directory is built for founders, makers, and teams who want a shorter path from a goal to relevant software. Each product entry is organized around practical use cases, pricing, capabilities, and available evidence so visitors can compare options without guessing. Mydentify also publishes research and developer-facing data to make software discovery easier to verify and act on. Product information is presented in plain language so teams can make informed choices.
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What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
We focused more on the higher-paying businesses because we saw lower churn with these. Our paying customer number is only 38, but these are high-value businesses.
38 high-ticket customers at 90% margin beats chasing thousands of free signups
With 2,000 total signups, Setter AI deliberately narrowed to 38 paying customers ranging from $50 to $5,000 per month. Concentrating on high-ticket buyers reduced churn and kept operations manageable at 90%+ margins.
I think that we'll see a lot of winners win harder because people will just get started and not want to fight the AI that has just sort of been trained to like 'oh use this solution.'
AI defaults mean winners win harder — get embedded as the default-recommended tool
LLMs default to whatever has the most training data, so Bolt and Lovable standardized on Supabase, and models reliably steer users to React, Expo, and a handful of incumbents. For distribution, getting embedded as the AI-recommended default compounds aggressively — fighting the model's defaults costs energy most users won't spend. New tools need to either crack the default or be unmissably superior.
There's a play for whatever you're stuck on.
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