Marta· AI voice agent for apartment viewings
AI voice agent that calls Spanish landlords and books your viewings
AI & Machine Learning·Communication
What is Marta?
Marta is an AI voice agent for apartment viewings.
Idealista and Fotocasa messaging rarely gets an answer; the flats go to whoever phones first. Marta is the phone-first alternative to portal messaging for people renting or buying in Spain. You keep using the portals to find listings and hand Marta the links. An AI voice agent calls each agency in Spanish (or Catalan, Valencian, Galician, Basque), confirms availability, pitches your tenant or buyer profile, asks about pets, deposit and requirements, and books viewings that fit your calendar. Every call is recorded, transcribed and summarised in English; confirmations are sent on WhatsApp to both sides. Calls the AI cannot close are handed to a human team. GDPR-compliant, EU data residency, AI disclosure on every call. No subscription: you buy Results (a definite answer from a human) in packs — 3 free, then €49 for 15 or €99 for 50 — with a money-back guarantee if nothing comes back by the next business day.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
The first 10 licenses were super super cheap, and then every 10 after that went up. So there was a little bit of FOMO for those early adopters. Pretty quickly it sold out.
Tier the pre-sale price ladder — first 10 cheapest, each batch goes up
A 50-license pre-sale used a stepped price ladder where the first 10 seats were cheapest and each subsequent batch of 10 cost more. The escalating curve manufactured scarcity-driven FOMO and sold out in 2-3 days, generating $20K before any code shipped.
one advice maybe if you've got 5 or 10K to test probably would be to avoid algorithmic platform so search on this I mean the nature of the inventory is very different but influencer is also one where you might want to try because you can find influencer of the size that you are.
Early stage, limited budget? Start with search ads and influencers, not Meta
Apple Search Ads and micro-influencers are the two channels that can work at small budgets because they don't rely on algorithmic optimization for conversions. Search ads win on intent; influencers win on trust and can be scoped to any budget. Petit recommends these as the entry point before a founder has the cash or data volume to make algorithmic platforms viable.
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Comments
1Marta phones landlords and estate agencies across Spain for you, in Spanish. Paste your Idealista or Fotocasa links and Marta calls every agency: is the flat still available, does the landlord accept