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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
if we're testing a messaging test we will have the exact same design but with four different messages on there against a control which one of these messages will be our control once we then find out which message works best we'll take that one message and put it into four different concepts.
Test Message First, Then Test Format — One Variable at a Time
Hannah runs creative tests in two phases: first, take one design and test four different messages against a control to find the winning message. Then take that winning message and test it across four completely different creative formats (UGC, iMessage mock, notes-style, etc.). This isolates variables and prevents conflating message performance with format performance — a common mistake that wastes budget and produces ambiguous results.
Get manual tasks that people currently pay for which could be significantly enhanced or substituted by existing or imminent generative AI.
Find Manual Tasks AI Can Replace Before Anyone Else Does
Ramsri spotted quiz creation as a paid, labor-intensive workflow in 2020 and waited for the AI to catch up. Tracking the frontier of what AI can newly do is itself a product-ideation strategy that finds pre-validated demand before tools exist to automate it.
There's a play for whatever you're stuck on.
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