InvisibleAPI
social media api, social media publishing, social media insights, social media publishing api, social media insights api, instagram publishing api, instagram insights api, x publishing api
About
InvisibleAPI is a unified social publishing and insights API for developers and AI agents. Instead of maintaining separate integrations for every platform, you send one request. InvisibleAPI handles OAuth token lifecycles, media processing, rate limits, and retries.
Built by EmbedSocial on 15+ years of production social infrastructure.
Key Capabilities
- Unified API: Publish images, carousels, and video to Instagram and X today. (TikTok, Facebook, LinkedIn, and YouTube coming soon.)
- Zero OAuth headaches: Automated token refresh, encrypted token storage, and clean reconnect flows.
- Idempotent publishing: Pass a
clientRequestIdso retried requests never double-post. - Actionable errors: Preflight validation stops invalid payloads before dispatch. Errors are categorized as caller error, transient failure, or user action required.
- Live MCP server: Model Context Protocol support lets AI agents in Claude, Cursor, or custom workflows draft and publish autonomously.
- Multi-tenant organizations: Invite team members with role-based permissions (owner, admin, member, viewer) and scoped API keys.
- Instagram insights: View account performance, trends, and audience demographics in your dashboard.
Includes a 7-day free trial.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Okay Cupid... used to be a pretty complex product that made it possible to find very interesting romantic matches... over time it devolved into something more like Tinder a pretty simple swiping app that does not create deep connections... they had to cater not to the existing users but to their growth metrics to get new people
Beware the marginal-user trap — chasing the next signup degrades the current user
When a product grows, the next signup is statistically less sophisticated than the last one — and growth-team incentives push you to optimize for them. OkCupid started as a deep-questionnaire matchmaker and became a Tinder-like swipe app because each new cohort needed simpler UX. Every feature you simplify for the marginal user nudges power-users toward the door. Catch yourself before you ship the third "make this easier" feature in a row.
The webpage can do a much much better job of selling than the app store can uh while we're still making it clear that this is an app uh and while the actual conversion happens within the app itself.
Web Landing Pages Sell The Product Better Than The App Store Ever Could
The App Store forces every app into the same template: icon, title, screenshots, short description. A web landing page lets you control the exact value proposition, social proof, emotional framing, and CTA structure. Shamanth recommends a simple web-first flow — landing page → App Store link — as the first post-ATT experiment, well before building a full web checkout. Apps using this saw month-on-month growth through the ATT transition.
There's a play for whatever you're stuck on.
Read all 2722 playbooks