Formo
Analytics and attribution for onchain apps
Developer Tools·AI & Machine Learning·Analytics·Marketing
About
Formo makes analytics and attribution simple for onchain apps so you can focus on growth. Get the best of web, product, and onchain analytics on one versatile platform.
Formo is a Web3-native product analytics, wallet intelligence, and onchain attribution platform built for crypto and DeFi applications. It helps product, growth, and marketing teams understand the complete user journey, from the first website visit through wallet connection, smart contract interactions, transactions, retention, and revenue.
Unlike traditional analytics tools that stop at browser sessions, Formo connects offchain behavior with onchain activity using wallet-based identities, providing a unified view of user acquisition, activation, engagement, and long-term value.
Track page views, wallet connections, transactions, smart contract events, and custom events in one platform. Measure marketing attribution, conversion funnels, retention cohorts, product adoption, audience segments, and cross-chain user behavior. Identify which campaigns acquire your highest-value users, optimize onboarding, and improve retention with actionable insights.
Developers can integrate Formo quickly using lightweight SDKs, powerful APIs, SQL access, webhooks, and flexible data exports, making it easy to build analytics workflows for modern onchain applications.
**Key Features\
Product Analytics**
Unified web and product analytics designed for crypto product and marketing teams:
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📊 Measure KPIs. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time.
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🎯 Onchain attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from.
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🏃➡️ Optimize your funnel. Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet connects, and transactions.
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📈 Charts and dashboards. Visualize your data on custom charts and reports with SQL or AI.
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Wallet Intelligence
Identify and activate your high-value users with unified user profiles:
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🕵️♂️ Wallet profiles. Turn anonymous wallets into high-value users with onchain and offchain data. Track usage of specific, high-value wallets on your crypto app.
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👥 Audience insights. Get comprehensive insights into your audience including top apps, tokens, chains, net worth, revenue, and retention.
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🤩 User segmentation. Use precise targeting based on wallet holdings, DeFi positions, socials, communities, and cross-platform activity.
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Token Gated Forms
Launch waitlists, forms, and surveys for your community:
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🔐 Token gating. Capture wallet data, token balances, attestations, and other onchain signals.
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✅ Verify socials. Verify Twitter accounts, Discord usernames, Farcaster, and more.
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🎨 Template library. Choose from a variety of form templates or build your own.
Privacy Friendly
Formo is built with privacy in mind. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
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We do not collect any personal data. We do not use third-party cookies and never collect information such as IP or device IDs that could be used to fingerprint a user.
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The data we collect belongs to you. We don’t share the data with third parties.
Learn more
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https://formo.so/blog/web3-event-analytics-the-complete-guide-to-analytics-attribution-for-web3
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https://formo.so/blog/web3-attribution-onchain-attribution-system
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https://formo.so/blog/wallet-intelligence-explained-practical-benefits-and-use-cases
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
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1Data is the lifeblood of any business. It helps you understand your customers and where they came from, make impactful data-driven decisions, and drive sustainable growth.