Dodo Payments
The Billing & Payments Platform for AI-First Companies.
Developer Tools·AI & Machine Learning·Finance
About
Dodo Payments is the Billing & Payments platform built for SaaS founders, AI-first products, and digital-first businesses.
Instead of juggling 6-10 separate tools for payments, tax, and compliance, Dodo Payments acts as your Merchant of Record (MoR) so you can monetise in minutes, not months, and launch globally from day one without the overhead.
With Dodo Payments, you can:
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Go global instantly: Accept payments in 220+ countries and union territories with 40+ local and global methods.
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Bill, however you want: Credit-based, usage-based, subscription, one-time, and hybrid billing models out of the box.
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Stay compliant automatically: VAT, GST, and Sales Tax handled
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Ship faster: Deliver digital products with built-in distribution, license key management, storefronts, and affiliate programs.
Grow with clarity: Real-time analytics on MRR, ARR, churn, and retention.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
he didn't sit down and said I got this master plan he first you know found a small bet that works then found another one then kept layering on and it just became this huge thing I don't want to be like these Pie in the Sky guys that that want to change the world
Run the Sam Walton playbook: five-and-dime first, then layer
Sam Walton didn't draft a master plan — he opened the five-and-dime, made it work, then added the ice-cream cart, then the next store. Sustainable businesses compound from sequential validated bets, not from a top-down vision deck. Find the next small bet that works, then layer the next one on top instead of imagining the whole staircase first.
For web for PostBridge my SAS, I did experiment a lot with yearly pricing, but what worked even better for me was a 7-day free trial. There's no free version. You just put your credit card in if you want to try it. You can cancel anytime. That was really helpful for me. Free trials and 40% discount on yearly or a big discount are two really simple things that I did that drove revenue up a lot.
Beat Yearly-Only Pricing With A Credit-Card 7-Day Trial Plus A 40 Percent Yearly Discount
Jack tested yearly-pricing-first on PostBridge but a 7-day credit-card-required free trial outperformed it, with no free tier as an escape hatch. Pairing the trial with a roughly 40% yearly discount were the two pricing changes he credits with materially lifting revenue — the trial captures intent, the yearly anchor captures the upgrade.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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