Diffmode· Growth marketing plan generator
576 growth mechanisms × your constraints → a day-by-day acquisition plan
What is Diffmode?
Diffmode is a growth marketing plan generator.
Diffmode (diffmode.app) is a growth plan for bootstrapped SaaS founders, first marketing hires, and indie hackers who can't outspend their competitors. It cross-references 576 documented growth mechanisms across 6 first-principles categories — psychology, structural arbitrage, leverage, positioning, conversion, resource optimization — against your specific constraints, then combines 2–3 at a time into customer-acquisition tactics that aren't in any playbook. Output: a day-by-day execution plan with ad copy, landing page copy, and outbound scripts. Free Audit, no card. Pro is $199 one-time (not a subscription). 30-day money-back. Built by Anton Kogut.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Initial MVP took around two to three months maybe… I use Cursor a lot, but I'm very specific which files to touch and don't let the AI just go rogue basically.
Ship the MVP in 2-3 months and keep the AI on a tight leash — specific files only
The first version shipped in two to three months by scoping tightly around a tracker plus a custom workout engine. AI coding tools accelerated the work, but only when pointed at specific files rather than allowed to roam — autonomy is what produces unmaintainable sprawl.
if we could determine you were going to be really low propensity this would be an offering and it would kind of be hidden kind of behind the scenes just trying to lower the hurdle to get you into our payment ecosystem and then we could go from there
Use data to hide a cheap tier from high-propensity buyers
The Washington Post offered a micro-subscription (3-4 stories per month for roughly $2) only to users that data signals identified as low-propensity, not to everyone. Advertising the cheap tier broadly would cannibalize full-price conversions from users who would have paid more. Surfacing a discounted entry product selectively to likely non-converters is a smarter alternative to blanket discounting or a hard paywall for all.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
Comments
1Hey 👋 Anton here. I built Diffmode because every "AI marketing" tool I tried just listed channels. None of them combined my actual constraints (small team, no ad budget, niche audience) into a plan