Creatives Takeover
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
In a time when anyone can build and the barriers to build are so low because of AI helping us here, the real differentiators are distribution. We're seeing the App Mafia guys and a ton of other really amazing marketers and distributors scaling their apps very, very quickly through TikTok, and it's actually these guys that we're seeing get those exits within 12 to 18 months.
Distribution > dev: killer marketers, not killer coders, hit 12-month exits
When asked who's hitting million-dollar exits inside a year, Peleg flatly says it's the killer marketers, not the killer engineers. AI has flattened the build moat, so the founders winning quick acquisitions are the ones doing founder-led TikTok content or running tight relationships with niche influencers (a Christian app working directly with Christian creators). Building is table stakes; eyeballs are the job.
We gave them the most stripped down view on the web where we just showed them what they selected we tried to replicate how Apple has that view has that window on the app when you do an inapp purchase so that it looks very familiar and that actually helped us with the conversion a lot.
Strip the Web Checkout to Match the In-App Purchase Feel — It Lifted Conversion
After package selection on the paywall, Zumba's web checkout page shows only what the user already chose — no additional options, no form clutter, just a confirm button defaulting to Apple Pay or Google Pay if available. Mimicking the familiar IAP confirmation sheet reduced cognitive load and meaningfully improved the web conversion rate.
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