AuthorityTech

AuthorityTech is the first AI-native Machine Relations agency built for brands that need to be found, cited and recommended inside AI search.

Traditional PR was built for human readers. AuthorityTech is built for the new first reader: the machine. We help companies earn credible third-party media coverage and structure that authority so AI engines like ChatGPT, Perplexity, Gemini and Google AI Overviews can understand, retrieve and cite the brand when buyers ask category-level questions.

Our model is different from traditional PR. Clients do not pay retainers for vague activity. They pay when placements publish. That performance-based model forced us to build what most agencies never had to build: direct editorial relationships, faster placement infrastructure and a system designed around actual outcomes.

AuthorityTech operationalizes Machine Relations, the discipline coined by founder Jaxon Parrott to describe how brands become legible, credible and citable in AI-driven discovery. The system combines earned media, entity clarity, citation architecture, AI answer visibility and share-of-citation measurement.

For founders, marketers and category creators, the problem is no longer just “How do we get press?” The better question is: “When someone asks AI who matters in our category, does the machine know enough to recommend us?”

AuthorityTech exists to make the answer yes.