Anyway
Agent-ready payments and billing for global commerce
Developer Tools·AI & Machine Learning·Finance
About
Anyway is global payments and billing infrastructure built for developers, independent teams, and AI-native products that want to sell worldwide without assembling a complicated payments stack. Create a product, set a price, and publish a hosted payment link on your website, README, or direct messages—no custom checkout integration required. As the Merchant of Record, Anyway handles global payments, recurring subscriptions, sales tax, VAT, GST, compliant invoices, and net payouts. Products can be purchased by human customers or AI agents through the same checkout. For agent builders, Anyway also provides funded agent wallets, programmable spending limits, pay-per-call access to APIs, and an auditable trace for every transaction. By combining checkout, billing, compliance, payouts, and agent commerce in one platform, Anyway helps builders monetize globally and focus on their product instead of payments operations.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
we knew exactly what videos we were going to upload to the paid ads dashboard because we had validated it all organically so we were spending smarter and this is our four-step scaling process in order to optimize your paid ads everything is a funnel
Launch Paid Ads Only Against Videos That Already Proved Themselves Organically
When Steven launched paid ads for Puff Count, he only uploaded videos that had already proven themselves organically. That validation step let him spend confidently and hit profitable cost-per-click numbers from day one of the campaign.
We've always been very good at producing genuinely helpful unique content about a wide range of use cases relating to our plugins.
Cover Every Use Case in Content to Multiply Your Organic Entry Points
Rather than relying on product pages alone, Katie's team systematically covered the many different scenarios where each plugin could be useful. Each use-case article captures a distinct long-tail search query, multiplying the total surface area of organic traffic. This approach turns a single plugin into dozens of SEO entry points, each pulling in visitors with high purchase intent.
There's a play for whatever you're stuck on.
Read all 2722 playbooks