WeGuide
Patient engagement for clinicians and researchers
What is WeGuide?
WeGuide is an all-in-one patient engagement platform managing the complete patient journey for clinicians and researchers. With modules like eConsent, surveys, wearable data integration, and telehealth, the platform transforms protocols into personalised digital interventions. Its program builder simplifies engagement, ensures compliance, and collects high-quality data, keeping patients connected throughout their journey.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Headspace, for example, they're very focused on sleep, but if you say you're struggling with anxiety and stress, you're going to see very different content in app than if you click on sleep… they're probably going to be showing a different form of social proof, they're probably going to be talking about different content, they're probably going to be using different language.
Branch onboarding content by stated JTBD — different testimonials, copy, examples
One quiz answer should fork the entire onboarding: testimonials, copy, illustrations, and example content all shift to match the chosen job. JTBD-based personas outperform demographic personas because they tell you exactly which social proof and copy to surface for each user — Headspace runs this playbook at scale.
The real answer to 'what's the biggest opportunity for growth?' is just that your measurement doesn't support true growth. It's broken or flimsy. You're just trying to replicate what you've done in the past. If you don't believe your measurement can adapt to new channels, you just won't grow.
Measurement paralysis: broken attribution freezes teams into replicating the past
Teams that don't trust their measurement framework default to running the exact campaigns they've run before — they can't evaluate anything new. Building truly robust, incrementality-focused measurement is the unlock for every other growth lever: influencer, OOH, CTV, podcasts. Without it, the growth ceiling is baked in.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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