Pro Landscapes MD
Functional Outdoor Design
About
At Pro Landscapes MD, we believe your outdoor space should be just as beautiful and functional as the inside of your home. Our team specializes in designing and building custom landscapes that reflect your style while enhancing the usability and value of your property. From lush gardens and perfectly maintained lawns to expertly crafted patios, retaining walls, and outdoor living features, we handle every detail with precision and care. We also provide advanced drainage solutions to protect your investment from water damage and erosion. Serving both residential and commercial clients in Baltimore and Washington DC, we are committed to delivering high-quality craftsmanship, sustainable practices, and results that truly stand out.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
when customers find a product that reliably solves their specific problem in itself a very specific way well they don't jump ship towards a more generic implementation easily particularly when your customer are not technical people
Customer inertia beats technical equivalence
Non-technical buyers do not churn from a tool that already solves their exact problem in exchange for a slightly cheaper, slightly more generic alternative — even when the generic option is technically superior. The minute they paid you, they bought the right to stop thinking about it. Optimize for keeping the problem solved on your customer's terms; do not assume rational price-shopping behavior.
What I gave up potentially in having a less permissive paywall strategy I made up for in essentially free marketing — because the app is used by so many more people. I'm spending that capital by just making my paywall more permissive and making it have more natural virality.
A Permissive Paywall Is a Viral Marketing Machine
WidgetSmith's free tier includes enough customisation that users can create genuinely beautiful home screens without paying — and those screens are inherently shareable on social media. Every screenshot showing a WidgetSmith widget is an ad. David frames a generous free tier not as revenue foregone but as a paid-acquisition budget spent on virality instead.
There's a play for whatever you're stuck on.
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