InnerBuddies
Gut Health Operating System
About
InnerBuddies delivers a white-label Gut Health Operating System to B2B companies globally to power their gut health testing solutions or integrate a gut health component into a broader platform. InnerBuddies platform is available in 8+ languages and can be localized with local food items, local food recipes and maintains healthy cohorts across the world. The platform supports all 3 types of DNA sequencing used in gut health testing.
InnerBuddies team is continuously expanding the platform with new IP and Functionalities to allow its B2B customers to launch the most innovative and advanced gut health testing solutions to their local markets.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Moe is like once you have a brand where you are one of the two or three in a conversation where it's like oh what are the uh what are like the really good marketing automation fids oh it's like the most popular active campaign infusion often drip
A real moat is being one of the 2-3 brands in the buyer's default mental list
Features and sales models are false moats — competitors can copy both. A durable moat is occupying one of the 2-3 default slots in your category's shortlist conversation. When someone asks "what marketing automation tool should I use?" and you're in the default reply, that's the moat. Get there by being mentioned in industry posts, recommended by trusted operators, and present in every comparison roundup for years.
the phrase I use that crushes it's you can just you just you say this like hey I just want to learn dot dot dot and most people are happy to reply to you about why what they want to explain how come they're not making that decision for you and either a you can solve that problem or B you now have some better understanding of the right customer
Ask every 'no' why — 'I just want to learn...'
When a prospect passes, don't disappear — reply with 'I just want to learn...' Most people will explain exactly why. Either the objection is solvable (and they convert), or the answer sharpens ICP. Free customer research from every rejection. Apply it to email opens that don't convert, drop-offs at checkout, lost demos.
There's a play for whatever you're stuck on.
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