“When a customer signs up on our services, I send out an email: do you want any custom tutorial just meant for you? We have a lot of good tutorial ideas submitted by the customers and it exactly speaks to a longtail problem the customer is facing.”

Email every new signup offering a custom tutorial built around their workflow

Vikash sends every new signup an email offering a personalized tutorial built around their specific workflow. This doubles as activation (the customer gets to first value on their exact use case) and as a pain-discovery channel that feeds his content flywheel.